Spaten is a German beer that entered the Brazilian market just a few years ago.
Despite its young age, the brand has seen remarkable success, rapidly expanding its sales and presence even before establishing a solid identity.

To craft a strong brand, we developed the Spaten Brandbook — a comprehensive guide designed to cover every conceivable aspect of the brand. From basic design elements to a complete communication strategy, positioning, archetype of persona, to the conceptualization and execution of photography, this book serves as a blueprint for the brand’s identity. Our goal in creating this book was to unify all consumer touchpoints with the brand, regardless of the designer or agency involved. This extensive content spans over 700 pages, encapsulating our dedication to creating a cohesive brand experience.

More than 80 photoshoots. More than 50 distinct poster layouts. Every aspect meticulously considered and crafted to the finest detail. Below, we showcase selected pages that represent the culmination of this extensive work.

_Role:
Art Director and Designer