Brazil's #1 singer. In front of 80 million people. Doing absolutely nothing. Just like their money in a savings account.

It all started with an unannounced live in Anitta’s channel - where she stood still for 30 minutes without further explanation. Of course, it drove fans crazy.

After this, we did the same on national TV.
Anitta was sitting for 60 seconds in one
of the most expansive breaks in Brazil.

_Role:
Creative Director